Social semiotics reveals language’s meaning – its structures, processes, conditions and effects – in all social contexts, across all media and modes of discourse. This important new book shows how social semiotics can enhance linguistics with a sociological imagination.
Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today’s world driven by globalization and new media. Incorporating insights from various schools of linguistics as well as from sociology, anthropology, philosophy, psychology and literary studies, it employs a multimodal perspective to follow meaning across all modes of language and media and a multiscalar approach that ranges between databases and one-word slogans, the local and the global.
Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences.