TwitterSocial Communication in the Twitter Age
Social Communication in the Twitter Age, 2nd Edition

Twitter is a household name, discussed for its role in prominent national elections, natural disasters, and political movements, as well as for what some malign as narcissistic 'chatter'. The first edition of Dhiraj Murthy's balanced and incisive book pioneered the study of this medium as a serious platform worthy of scholarly attention. Much has changed since Twitter's infancy, although it is more relevant than ever to our social, political, and economic lives. 
In this timely second edition, Murthy provides a unique perspective on how Twitter has evolved in recent years, and how it is used today. The book introduces readers to some of the historical context that gave birth to the social media platform, while providing fully up-to-date examples of the role of Twitter in elections, social movements, celebrity culture, and journalism and media industries. Discussions include the #blacklivesmatter movement, as well as Donald Trump's use of Twitter in the 2016 US presidential election. The chapters on journalism and social movements have been thoroughly updated, and completely new to this edition is a chapter on celebrities, brands, and live watching.
Seeking to answer challenging questions around the popular medium, the second edition of Twitter is essential reading for students and scholars of digital media.

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  • March 2018
  • 240 pages
  • 150 x 210 mm / 6 x 8 in
Available Formats
  • Hardback $69.95
  • 9781509512492
  • Paperback $22.95
  • 9781509512508
  • Open eBook $22.95
  • 9781509512539
Table of Contents

Preface and Acknowledgments

Chapter One: What is Twitter?

Chapter Two: Contextualizing Twitter

Chapter Three: Theorizing Twitter

Chapter Four: Twitter and Journalism

Chapter Five: Twitter and Disasters

Chapter Six: Twitter and Activism

Chapter Seven: Twitter and Health

Chapter Eight: Celebrities and Branding

Chapter Nine: Conclusion





About the Author
Dhiraj Murthy is Associate Professor of Journalism and Sociology at the University of Texas at Austin.
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“Dhiraj Murthy is one of the foremost experts in social media and Twitter as a platform. This new edition treats the platform as a firm, as a mode of communication, and as a culture of technology. Murthy takes us through the contagions and consequences of Twitter use.”
Philip N. Howard, University of Oxford and author of Castells and the Media

“Ten years after being introduced, Twitter has become an integral professional and civic tool. Now Dhiraj Murthy brings an updated version of his methodologically innovative and sociologically deep approach to this transformative social media platform.”
Stephen D. Reese, University of Texas at Austin

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