Search Engine Society
Search Engine Society, 2nd Edition

Search engines have become a key part of our everyday lives. Yet there is growing concern with how algorithms, which run just beneath the surface of our interactions online, are affecting society. This timely new edition of Search Engine Society enlightens readers on the forms of bias that algorithms introduce into our knowledge and social spaces, drawing on recent changes to technology, industries, policies, and research. It provides an introduction to the social place of the search engine and addresses crucial questions such as:

•How have search engines changed the way we organize our thoughts about the world, and how we work?

•In what ways are big data and advances in artificial intelligence already influencing what we know of the world and each other?


•To what extent do politics shape search, and does search shape politics?

•What does the future of search portend for education, knowledge, work, privacy, and social power?

While the search engine is starting to disappear from view, it is, at the same time, having an ever greater effect on how we learn about the world and how it learns about us. This book is a must-read for those who wish to understand the future of the social internet and how search shapes it.

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More Info
  • October 2017
  • 297 pages
  • 148 x 210 mm / 6 x 8 in
Available Formats
  • Hardback $69.95
  • 9781509516827
  • Paperback $26.95
  • 9781509516834
  • Open eBook $26.95
  • 9781509516865
Table of Contents


Chapter 1: The Engines

Chapter 2: Searching

Chapter 3: Sociable Search

Chapter 4: Attention

Chapter 5: Knowledge and Democracy

Chapter 6: Control

Chapter 7: Privacy

Chapter 8: Future Finding





About the Author
Alexander Halavais is Associate Professor of Social Technologies at Arizona State University.
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"Alex Halavais’ Search Engine Society instantly became essential reading for all of us who cared how Google was shaping our minds and lives. It’s clear, well-organized, accessible, and deep. I’m excited to see this new and updated edition. I will assign it in classes and cite it for many years."

Siva Vaidhyanathan, University of Virginia

"I am thrilled that Halavais has updated Search Engine Society. It was already the definitive statement on the place and power of search in digital society, and the questions he so presciently raised are only more pressing today. This new edition addresses recent innovations in search technology, the public and political prominence of Google, Facebook as a kind of search engine, and the enormous public and scholarly concern around algorithms, data, and machine-learning for which search is central."

Tarleton Gillespie, Microsoft Research and Cornell University

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