Acknowledgements.
Introduction.
Chapter 1: What is a Blog?
How to Blog.
Three Blogs.
Personal Blogs: Dooce.com.
Filter blogs: Kottke.org.
Topic-driven Blogs: Daily Kos.
Defining Blogs.
A Brief History of Weblogs.
Chapter 2: From Bards to Blogs.
Orality and Literacy.
The Introduction of Print.
Print, Blogging and Reading.
Printed Precedents of Blogs.
The Late Age of Print.
A Modern Public Sphere?
Hypertext and Computer Lib.
Technological Determinism or Cultural Shaping of Technology?
Chapter 3: Blogs, Communities and Networks.
Social Network Theory.
Distributed Conversations.
Technology for Distributed Communities.
Other Social Networks.
Publicly Articulated Relationships.
Colliding Networks.
Emerging Social Networks.
Chapter 4: Citizen Journalists?
Bloggers’ Perception of Themselves.
When it Matters Whether a Blogger is a Journalist.
Objectivity, Authority and Credibility.
First-hand Reports: Blogging from a War Zone.
First-hand Reports: Chance witnesses.
Bloggers as Independent Journalists and Opinionists.
Gatewatching.
Symbiosis.
Chapter 5: Blogs as Narratives.
Fragmented Narratives.
Goal-Oriented Narrative.
Ongoing Narration.
Blogs as Self-Exploration.
Fictions or Hoaxes? Kaycee Nicole and lonelygirl.
Chapter 6: Blogging Brands.
The Human Voice.
Advertisements on Blogs.
Micropatronage.
Sponsored Posts and Pay-to-Post.
Corporate Blogs.
Engaging Bloggers.
Corporate Blogging Gone Wrong.
Chapter 7: The Future of Blogging.
Implicit Participation.
Perils of Personalised Media.
References.
Blogs mentioned.