“This landmark text is the most comprehensive and expansive analysis of the Disney phenomenon. Wasko traces the historical formation of the ‘Disney universe’ and how changes in corporate organization, transformations in product content, extensions to the company’s global footprint, and new expressions of audience activity come together to produce today’s ‘Disney Multiverse.’”
Paul McDonald, King’s College London
“Understanding Disney provides a clear and comprehensive account of how Disney’s corporate structure, priorities, and drive for profits shape the company’s media products, theme parks, employment policies, and cultural impact on a global basis. Wasko lays bare the economic dynamics hidden behind ‘the wonderful world of Disney’ in a manner both fair and balanced.”
Eileen Meehan, Southern Illinois University