Platforms and Cultural Production
Platforms and Cultural Production

The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed.

Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope, <i>Platforms and Cultural Production</i> builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe.

Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

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  • September 2021
  • 260 pages
  • 152 x 229 mm / 6 x 9 in
Available Formats
  • Hardback $69.95
  • 9781509540501
  • Paperback $24.95
  • 9781509540518
  • Open eBook $56.00
  • 9781509540525
Table of Contents

Chapter 1: Introduction

Part I: Institutional change

Chapter 2: Markets

Chapter 3: Infrastructure

Chapter 4: Governance

Part 2: Shifting cultural practices

Chapter 5: Labor

Chapter 6: Creativity

Chapter 7: Democracy

Chapter 8: Power



About the Author
Thomas Poell is Professor of Data, Culture & Institutions at the University of Amsterdam.
David B. Nieborg is Assistant Professor of Media Studies at the University of Toronto.
Brooke Erin Duffy is Associate Professor in the Department of Communication at Cornell University.
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“The most impressive and illuminating research yet published on how digital platforms are reshaping the cultural industries.”
David Hesmondhalgh, University of Leeds

“The authors expertly explore the ways that platforms have produced opportunities and constraints for media creators. Their account is clear and engaging and will doubtlessly provide a foundation for many conversations about the role of platforms and culture in the coming decade.”
Amanda Lotz, Queensland University of Technology

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