Translated by Ramsey McGlazer
What if the most enjoyable act was not to transgress a norm but to erect it? What if creativity consisted in pronouncing a law under the pretext of violating it? And what if it turned out that you, who claim to prefer exceptions, only talk about them because they allow you to imagine the rules?

This book proposes a provocative interpretation of the dynamic relationship between the normative and the transgressive. Combining sociology, biopolitics and satire, it offers a surprising theory of normative imagination as a cognitive mode characteristic of the era of affective capitalism. Gender, fashion, artistic creation and surveillance are analyzed from the perspective of a regulatory drive, a continuously renovated and imperative push for normalcy that no longer comes from factual powers but from citizens themselves. These, united in a spontaneous popular court, armed with smartphones and driven by a juridical compulsion, become the axis of societies of control. In this way the affective constructions subjectivity are replaced by the distinctive pathology of our times, the name of the globalized game: normopathy for all.
Show More
Buy Now


Order Exam Copy

For Lecturers Only

More Info
  • December 2020
  • 120 pages
  • 138 x 216 mm / 5 x 9 in
Available Formats
  • Hardback $45.00
  • 9781509543946
  • Paperback $12.95
  • 9781509543953
  • Open eBook $12.95
  • 9781509543960
Table of Contents
Translator’s Note
Grey Alert, Blue Pill
The Nomographic Imagination
Why Do They Call It “Sex” When They Mean “The Ethical Dimension of the Doctrine of Relation”?
No One’s Style
Dezigual; or, Difference
On the Norm Considered as One of the Fine Arts
About the Author
Eloy Fernández Porta is Professor of New Literary Trends at Pompeu Fabra University, Barcelona.
Show More


“Eloy Fernández Porta has invented a new way of thinking that impresses us with his freedom and mordacity.”
Le Monde

Show More