This book offers a comprehensive overview of the contemporary media field in Europe. It examines the current structure of the various sectors that make up the European media market (broadcasting, the press, the internet), and identifies and assesses the major players and issues. It covers a broad spread of media markets, highlighting the new sectors that are emerging and outlining the factors driving the media business into the 21st century.
One of the key arguments of European Media is that Europe continues to offer the best place for examining global media processes. In doing so, the book
a) describes the issues, dynamics and the realities of the European media sector by synthesizing the most up-to-date information on developments;
b) asks whether we are seeing the emergence of European media or simply the continuation of separate national media in a European context;
c) explores debates about the role of the media in the formation of a European public sphere and a European identity.
The book is divided into three sections. The first deals with the structure of the European media, the second with the Europeanization of the media, and the third with the political and cultural dimensions of Europe and the EU.
Each of these sections provides material that will be of interest and value to both students and researchers seeking to explore the nature of the media in Europe.
Ralph M. Negrine is professor of political communication at the University of Sheffield, and co-author of European Media.