A new look at culture as such

Shakespeare is our contemporary. So is Aristotle, and El Greco, and Murasaki Shikibu, the Japanese court lady who, a bit more than a thousand years ago, wrote The Tale of Genji, considered by many to be the first psychological novel in the whole world. They are our contemporaries because what … Read More

Social Semiotics for a Complex World

The Social Semiotics of Trump

So Trump won the US Presidential election, against most predictions. Why? And what forms of analysis could have done better?

Social semiotics for a complex world was designed to provide that better analysis for circumstances like this. It was written before Trump’s giddy rise, fall … Read More